An Interview With Juneve Porciello

Being a college alum can be hard but it really is your moment to chase your dreams!

By Morgan Franz

When did you graduate from Marist College?

2021

What was your major, and did you pursue any minors?

Fashion Merchandising major with a minor in business and concentration in promotion.

While attending Marist you belonged to the sorority Alpha Sigma Tau and in your junior year, you were elected president. What kind of impact has the sorority had on you? What principles did you learn from it?

Joining Alpha Sigma Tau was one of the best choices I ever made at Marist. I met some of the most incredible people who I am lucky to call my friends still to this day and create many alumni and networking connections. As president, I gained so many skills that I was able to transfer into each internship and job I had while at Marist and post-graduation. The fundamentals of being a leader, self-starter, and taking incitative were instilled in me as I encountered many accomplishments but also challenges. All of those principles I gained through the sorority I carry with me today in my career.

How has the fashion program at Marist helped you in your career?

The fashion program at Marist helped me navigate what part of the industry I was truly passionate about. From the opportunities of studying abroad and learning about Italian luxury companies to volunteering at market weeks in Manhattan to all the inspiring professors I had. I took advantage of all the program had to offer.

In your senior year you did your capping project with Measure magazine, what was your experience like?

The absolute best experience I had at Marist!! There were quite a few challenges as we had to navigate the semester with so many regulations and restrictions through COVID. However while it was challenging we rebranded the entire magazine that year from the name to the way it was run completely by students making it one of the most rewarding projects I ever got to be part of. Our professor Kim Cutter was so knowledgeable and ran the class like a true magazine. I felt so prepared to enter into the workforce.

What has being a part of Measure magazine taught you?

Being part of Measure taught me how to prioritize and be collaborative. There are so many moving parts in my day-to-day activities at work so already having the tools to multitask and prioritize what I have to do is pivotal in my success. I work directly on a team of 3 but collaborate with a team of 15 so being part of Measure really taught me how to effectively communicate across all different teams. Did you have any internships or prior experience in the fashion industry while attending Marist? If so, what was it and what did you do? I was able to volunteer at a few different market weeks in Manhattan as well as intern at Oscar de la Renta my senior year. I was the global communication intern so I learned the fundamentals of in-house PR for a luxury brand and sample trafficking.

What was your first role out of college and what is one thing you learned while being there?

My first role out of college was at Versace where I was the Public Relations assistant. I truly fell in love with luxury during my time in this position and knew it was the field I wanted to be in. I worked on a very small team and got exposure to so many sides of the industry. I took on an immense amount of responsibility from emailing editors, confirming looks, managing a sample set, doing press outreach and pitching were just a few key parts of my day to day. I learned that the industry was not all glitz and glamour and that I had to just throw myself into every task no matter how big or small it was.

Growing up, did you always have an interest in fashion?

Yes I always knew I wanted to be in fashion my whole life!!

Where do you work now?

Christian Dior Couture.

What is your current title?

Digital Talent Coordinator Explain your current role. I handle all things social media and influencer related for the US and Canada market. From red carpet dressings, Paris Fashion Week, to giftings and events we cover it all. I work on developing various strategies to enhance brand image and increase retail and e-commerce sales. In addition to maintaining and developing relationships with digital creators, I work on increasing social media coverage with talents across the US and Canada to better enhance the exposure of the brand across all channels.

You recently got to travel to Paris for fashion week. What was that like?

This was such a special trip for me as it was my first time attending Paris fashion week with Dior. Prior to the show so much preparation went into this from the guest list to dressing to talent. There were so many components and being able to be part of the project from start to finish was so rewarding and see the collection go down the runway was surreal along with all our talents sitting front row! Dior stands by its values of excellence, innovation, and bold creativity. Utilizing both rich history and incorporating them into products that stand out, has been central to Dior's business strategy.

How, in your opinion, does Dior set itself apart from rival fashion houses when it comes to producing content?

Dior sets itself apart from rival fashion houses in so many different ways. We work with such talented individuals who produce beautiful content around products, shows, etc. We give the curators a lot of creative freedom and they always produce images or videos that portray the brand in such a unique way. It’s always so interesting to see all the different angles and perspectives they all have!

What other teams do you work closely with to help create an authentic brand image?

We work very closely with our beauty team, e-commerce team, merchandising team, and media team.

What is your favorite Dior product?

The Saddle bag or Lady Dior bag!

What advice do you have for those who want to pursue a career in the fashion industry?

It can be so intimidating trying to navigate this field but you always have to stay true to your passions. It’s okay to not like aspects of the industry and that is totally fine. You move through different roles and experiences and will find the right fit for yourself. You have to be passionate about what you go into and really love it. Networking is key and the industry is small so always be polite and make your mark!